What’s in a name? For more than half of Americans, a name goes beyond something used to reference their loved ones, colleagues or even pets.
More than half (55 percent) of Americans have named their cars, according to a Bosch Automotive survey of U.S. car owners and lessees ages 18 and older conducted by Wakefield Research.
Giving cars an identity is commonplace enough to inspire National Name Your Car Name on Tuesday, Oct. 2.
The data collected by Bosch found that people like to humanize their vehicles by adding a flair of personality to the name. Some references include the names of loved ones, characters on the screen or in pop-culture and classic icons.
Almost three-quarters (73 percent) of the human names given to cars are female.
The top three names given to cars are Betsy, Betty and Bessie.
Gen Xers were found to be partial to Britney, while Millennials steered toward modern movie, music and TV-centric names, such as Optima Prime, Keke and Walter White. Baby boomers tend to favor names that present a quality or trait to their cars, beginning with “Old” — including Old Blue, Old Red, Old Yellar and Old Reliable.
About half (51 percent) of Millennial car owners or lessees have named their current car compared to 32 percent of Gen Xers and only 18 percent of boomers.
Forty percent of Millennial car owners or lessees have named a car in the past as compared to more than a third (35 percent) of Gen Xers and more than a quarter (26 percent) of boomers.